Given the economic conditions of the time we are living in, businesses face many pressures which produce great challenges to sustain and grow our enterprises. One key challenge and, indeed, opportunity, is the competitive advantage that excellent customer service gives a business. Against the background of this statement, the purpose of this module is to expose attendees to the importance of customer service as a primary contributor to the success of a business. Knowledge gathered here can provide attendees with new ideas to grow and sustain their undertakings.